Prepared Cakes and Pies - US - May 2016
"The market for prepared cakes and pies should continue growing for the foreseeable future. Consumer concerns relating to health and obesity, while certainly significant across the food and drink industry, appear somewhat less of a factor to this more indulgent category. However, consumer interest in options with reduced calories, fat, and sugar could signal both an opportunity for brands and a potential warning sign to the category's key players."
- William Roberts Jr, Senior Food & Drink Analyst
This report discusses the following key topics:
Cakes/pies sales growth to slow, but continue positive growth
Families consume more cakes/pies, but households with children are declining
Stand-alone bakeries’ higher quality perception challenges prepared cakes and pies
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