Premiumisation In Food and Drink - China - June 2019

Premiumisation In Food and Drink - China - June 2019

“The majority of Chinese consumers are prioritising a healthier lifestyle by consuming quality food and drink products. With an overall elevated financial capability, consumers are actively seeking premium cues that can fulfil their needs to improve health as well as satisfy taste buds as they tend towards becoming value-driven rather than price-driven. The bright outlook for food and drink categories will drive businesses to upgrade each and every step in the process, including sourcing, processing, packaging, and communicating with audiences. Niche claims and functions introduced by foreign competitors could also serve as inspiration for domestic players.”

– Wenxin Xu, Senior Analyst

This report looks at the following areas:

Prioritising wellness over other factors in life
Freshness and desirable nutrients appeal to the majority as dietary essential
Engagement through premium shopping experiences to win consumers’ loyalty

TOC available on request

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