Pregnancy - US - August 2016
"The US continues to experience low birth rates. Despite this, the topic of prenatal and postnatal maternal health care for women continues to intensify and brands and companies have an opportunity to be a part of this conversation. Women are up against many health ailments, affecting both the mind and body. In order to alleviate these issues, and learn about other pregnancy related topics, women are seeking out information from various sources to better inform themselves. There are opportunities to keep women informed, particularly first-time moms, provide safe health products for mom (and baby), and even redesign the way women shop for maternal health care products."
-Marissa Gilbert, Health and Wellness Analyst
This report discusses the following key topics:
Slow sales in the pregnancy self diagnostic market
Pregnancy isn’t easy on the body or mind
Some women are turning away from medications during pregnancy
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