Poultry - US - November 2017

Poultry - US - November 2017

"Poultry is a household staple, offering something to everyone and for every situation. The category’s success is driven by the dominance of chicken, the most frequently eaten animal protein and poultry’s highest selling segment. The already high penetration coupled with falling prices of poultry and other competitive proteins has made growth in the category harder to come by. The category did manage marginal growth of from 2016-17."

- Michael Averbook, Food & Drink Analyst

This report examines the following issues:

Modest growth in category
Sales of processed poultry fall
Competition from other proteins
Engagement in the category already nearly universal