"Poultry is a household staple, offering something to everyone and for every situation. The category’s success is driven by the dominance of chicken, the most frequently eaten animal protein and poultry’s highest selling segment. The already high penetration coupled with falling prices of poultry and other competitive proteins has made growth in the category harder to come by. The category did manage marginal growth of from 2016-17."
- Michael Averbook, Food & Drink Analyst
This report examines the following issues:
Modest growth in category Sales of processed poultry fall Competition from other proteins Engagement in the category already nearly universal