Potato and Tortilla Chips - US - February 2019

Potato and Tortilla Chips - US - February 2019

"The potato and tortilla chip market continued to enjoy steady growth even as the market place grows competitive. Consumers exhibit a tendency to stick to familiar brands and tastes and to see chips as an indulgence which may be a challenge to market expansion. Opportunities lie in flavor, functionality, and healthy innovations and through effective outreach to young adults, parents, and Hispanic consumers."

- Mimi Bonnett, Director - Food and Drink, Foodservice

This Report looks at the following areas:

Slowing growth in a competitive landscape
Breaking the habit
Despite the bad rap consumers love their chips, for now