Potato and Tortilla Chips - US - February 2019
"The potato and tortilla chip market continued to enjoy steady growth even as the market place grows competitive. Consumers exhibit a tendency to stick to familiar brands and tastes and to see chips as an indulgence which may be a challenge to market expansion. Opportunities lie in flavor, functionality, and healthy innovations and through effective outreach to young adults, parents, and Hispanic consumers."
- Mimi Bonnett, Director - Food and Drink, Foodservice
This Report looks at the following areas:
Slowing growth in a competitive landscape
Breaking the habit
Despite the bad rap consumers love their chips, for now
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook