Potato and Tortilla Chips - US - February 2018
Potato and tortilla chips have generated solid growth in recent years, driven by the increasing prevalence of snacking, a steady stream of new flavors, and the category’s status as a permissible indulgence. Bold and creative new flavors and forms will continue to drive sales in coming years, along with a greater emphasis on premium quality and clean ingredient lists.
This report looks at the following areas:
Category on track for continued modest growth
Potato chip purchase near universal, tortilla chips have room to grow
Chip purchasers can be creatures of habit