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Plus Size and Big & Tall Clothing - US - June 2015

Plus Size and Big & Tall Clothing - US - June 2015

Unfortunately, the obesity epidemic continues to linger in the US, impacting over one third of Americans. However, it is this sheer number of consumers that play a major role in creating demand for the plus size and big and tall clothing markets. The industry will also be supported by growing female and male populations and a strengthening economy.

This report looks at the following areas:

Obesity impacts over one third of Americans
Online shopping is fairly common
Many struggle with sizing


OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY
The issues
Figure 1: Prevalence of obesity among adults aged 20 and over, by gender, 2011-12
Figure 2: Big & tall clothing, Retailers shopped, April 2015
Figure 3: Plus size clothing, Degree of difficulty finding right sizes, April 2015
The opportunities
Figure 4: Plus size clothing, Attitudes toward clothes shopping, April 2015
Figure 5: Plus size clothing, Attitudes toward clothes shopping, by age, April 2015
Figure 6: Big & Tall clothing, Sources of inspiration, by age, April 2015
What it means
THE MARKET
What you need to know
Obesity continues to impact one third of Americans
US adult population slated for growth
Shopping in this category frequently occurs outside the store
Shoppers hunger for casual clothing that can be dressed up or down
Market factors
Over two thirds of Americans are overweight or obese
All sizes and shapes
Continued US population growth expected through 2019
Online and mobile shopping is on the rise
Social networks offer another source of inspiration
Desire for casualization influences merchandise selections
KEY PLAYERS
What you need to know
Key themes from leading retailers: individuality, customization and inclusiveness
Companies should have a plan for handling negative publicity
Growing trends and opportunities: social media, celebrity endorsements, online shopping, and athleisurewear
What’s working?
Mass retailers taking plus size and big and tall shoppers seriously
What’s struggling?
‘Slim’ options within upscale designer market
Other reasons for scrutiny
Contending factors
What’s next?
More companies enlisting fashion bloggers and celebrities as spokespeople
Expanded online offerings
Health and wellness initiatives and athleisurewear trend present opportunities
THE CONSUMER
What you need to know
Online shopping is high
Biggest frustration: finding clothes in the right sizes that fit
Plus size and big & tall clothing shoppers yearn for more fashionable options
Social media is more influential than one might think
Plus size clothing purchases and expenditures
Nearly nine out of 10 plus sized women purchased clothing in the last year
Figure 7: Plus size clothing, Items purchased, April 2015
Half of women spent at least $250
Figure 8: Plus size clothing, Amount spent, April 2015
Equality for all
Retailers shopped for plus size clothing
Six out of 10 women shop online
For many, buying occurs out of necessity
Figure 9: Plus size clothing, Retailers shopped, April 2015
Women’s attitudes and opinions about plus size clothing
More often than not, plus sized women have trouble finding clothes that fit
Figure 10: Plus size clothing, Degree of difficulty finding right sizes, April 2015
Difficulties with sizing can lead to frustration and routine behavior
Figure 11: Plus size clothing, Attitudes toward clothes shopping, April 2015
Appearance, style and fashion are important
Figure 12: Plus size clothing, Attitudes toward clothes shopping, by age, April 2015
Women’s sources of inspiration
Millennials highly influenced by social media
Figure 13: Plus size clothing, Sources of inspiration, by millennials and non-millennials, April 2015
Big & tall clothing purchases and expenditures
Nearly all big and tall clothes shoppers purchased in the last year
Figure 14: Big & tall clothing, Items purchased, April 2015
Men are big spenders
Figure 15: Big & tall clothing, Amount spent, April 2015
Retailers shopped for big & tall clothing
Online shopping is common
Figure 16: Big & tall clothing, Retailers shopped, April 2015
Men’s attitudes and opinions about big & tall clothing
Men of all sizes and weights have difficulty finding clothes that fit
Figure 17: Big & Tall clothing, Degree of difficulty finding right sizes, April 2015
Big and tall men are open to tools that bring out their inner “fashionisto”
Figure 18: Big & Tall clothing, Attitudes toward clothes shopping, April 2015
Men’s sources of inspiration
Reigning in the influencers
Figure 19: Big & Tall clothing, Sources of inspiration, by age, April 2015
Opportunity for men’s big and tall fashion to be on stage
APPENDIX
Data sources and abbreviations
Data sources
Abbreviations and terms
Appendix – Market
Figure 20: Percent of people aged 20 or older who are obese, by gender and age, and obesity grade, 2009-12
Figure 21: Height in inches for US males aged 20 and over and selected percentiles, by race and ethnicity and age: 2007-10
Figure 22: Women population aged 18 or older, by age, 2009-19
Figure 23: Men population aged 18 or older, by age, 2009-19
Figure 24: Women by race and Hispanic origin, 2009-19
Figure 25: Men by race and Hispanic origin, 2009-19
Appendix – Consumer
Figure 26: Selected attitudes, by overweight and non overweight adults, April 2014-December 2014
RESEARCH METHODOLOGY

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