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Pizzas - UK - July 2017

Pizzas - UK - July 2017

“Currently, the main focus in the chilled pizza market is on increasing the range of premium options, while frozen pizza brands are trying to more closely replicate the takeaway experience. Other ways to increase the frequency of eating pizza include catering more for lunch and snacking occasions, and expanding beyond the traditional Italian-originating approach to the dish. A greater variety of bases, sauces and toppings, including those influenced by world cuisines, all offer scope for NPD.”

- Richard Caines, Senior Food & Drink Analyst

This report will cover the following areas:

Scope for brands and retailers to expand occasions for eating pizza
All-natural and premium ingredients offer scope to boost frozen pizza
Room in market to expand beyond the traditional approach to pizza


TOC available on request

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