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Pizza and Italian Restaurants - UK - November 2017

Pizza and Italian Restaurants - UK - November 2017

“Younger Millennials and parents are the core consumers. As a group, parents are not as brand-loyal, prompting brands to work harder to focus on features that are important to them, whereas younger Millennials are more inclined to participate in marketing activities, prompting brands to create lasting relationships with them.”

– Trish Caddy, Foodservice Analyst

This report examines the following issues:

Attracting students
Retaining parents
Snacking opportunities

TOC available on request

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