"Pet supply manufacturers and retailers face a challenging environment. Pet ownership is growing primarily on the basis of population expansion rather than historical rises in ownership penetration. Private label brands are also seeing share growth. However, opportunities remain in the market, surrounding increasing concerns about safety and the increasing perception of pets as a member of the family, rather than a possession. This report explores how marketers for pet supply manufacturers and retailers can capitalize on these trends."
- Molly Maier, Health, Household and BPC Category Manager
This report discusses the following key topics:
Market growth stays just ahead of inflation Pet ownership stagnant Price competition strong; private labels eroding name brand sales