Pet Supplies - US - August 2016

Pet Supplies - US - August 2016

"The pet supplies category continues its steady growth trajectory as Americans continue to spoil their pets, which are viewed as loyal family members rather than owned animals. Looking ahead, the category is expected to grow as the pet population ages, creating opportunities for products designed to address common issues that arise among older pets."

Rebecca Cullen, Associate Analyst

This report looks at the following areas:

Category grows 18% from 2011-16
Pet ownership nearly universal
Pet owners mostly purchase the essentials


TOC available on request

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook