Marketing to Pet Owners - China - January 2018

Marketing to Pet Owners - China - January 2018

“The pet industry will continue on an upward trajectory, especially related to cat ownership. This is because people want to fill the emotional void in their lives (eg parenthood) without completely changing their lifestyles. As pet owners value animals’ companionship a lot, marketing communications and product benefits could be around pet pampering and doting, instead of cutting down the interaction between pets and owners in the interest of saving time.”

– Alina Ma, Associate Director

This report examines the following issues:

Opportunities of pet food lie in human emotions
Boost brand image through offering special care for pets
Pets will be living in a smart, fun world

TOC available on request

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