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Pet Food - UK - September 2019

Pet Food - UK - September 2019

“The high level of innovation centring on high-quality, health-boosting and all-natural ingredients is making it difficult for products to stand out in the increasingly crowded premium pet food space. Greater transparency, for example through spotlighting ingredient provenance, will help build trust and create compelling points of difference.

Greener packaging, meal kits for making pet food at home, all-British ingredients and recipes featuring ‘good bacteria’ are all areas that offer ripe opportunities for pet food manufacturers.”

– Max Grünefeld, Research Analyst

This report looks at the following areas:

Opportunity for meal kits for making pet food at home
The pet food market can do more to tap into the buzz around digestive health
Environmentally friendly packaging warrants further attention


TOC available on request

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