Pet Food - China - August 2016
“Compared with other markets, online is an especially critical channel for the Chinese pet food market. Not only because it’s one of the most popular purchase channels, but the e-commerce’s distribution system enables companies to reach the lower tier cities and rural areas, where there are still lots of growth opportunities from consumers switching to pet food.“
– Ching Yang, Research Analyst
This report looks at the following areas:
Pet food humanisation
The critical channel: e-commerce
How to boost pet food usage among the non-users?