Pet Food - US - August 2017
The pet food market continues to make steady, slow gains, especially the treats market, reflecting the importance pet owners place on pampering and care. Pet owners increasingly look for food that aligns with their own personal dietary preferences and beliefs. In addition, the pet food retail landscape is shifting as more pet owners shop online looking for greater convenience and better prices.
This report looks at the following areas:
Slow, steady growth continues
Pet specialty and mass merchandisers lead the pack
Apart from price, motivations similar for specialty and online shoppers