Personalisation in Beauty - UK - June 2018

Personalisation in Beauty - UK - June 2018

“The concept of personalisation in beauty is far from saturation. With consumers often unsure of their requirements, brands can be a source of inspiration or offer suggestions and assistance via their customisation options. Many demographics remain underserved by personalisation services, as well as those who require more tailored ingredients. However, ultimately beauty personalisation should allow consumers to express their unique character, while offering clear benefits.”

– Alex Fisher, Senior Beauty Analyst

This Report looks at the following areas:

Limited options for men
Personalisation with purpose

TOC available on request

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