Personal Care Consumer - US - April 2017
"Despite the high market penetration of personal care products, there are opportunities for growth. While consumers are price sensitive when shopping, factors that influence consumer purchases including scent and product functionality could increase spend. To entice consumers to trade up to more expensive products, financial incentives that minimize risk, such as samples or coupons, are most convincing. "
- Jana Vyleta, Health and Personal Care Analyst
This Report discusses the following key topics:
Adults want short personal care routines
Consumers experiment, which could limit loyalty
Majority of shoppers are sensitive to price
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