"Brand perception for automotive companies is critical to success since consumers are so infrequently in the market for a vehicle. Past experiences, reputation, and word of mouth are crucial factors that play a role in shaping consumers’ choices before they even decide on what to purchase. For success in the marketplace, brands need to identify their strengths and weaknesses and address them to their target audience."
- Buddy Lo, Automotive Analyst
This Report discusses the following key topics:
New vehicle sales expected to plateau for 2017 Outside of top four, brands struggle in brand perception Diesel emission scandals erode trust in auto manufacturers