Patio and Outdoor Living - US - July 2016
"The patio and outdoor living market continues to steadily gain momentum parallel to the improving economy and housing market. While the majority of Americans have some form of outdoor space, living situation and household income determine what purchases and enhancements can be made. Further growth in the category hinges on appealing to key consumer groups, such as Millennials, Hispanics, and parents. Entertaining and expanding the comforts and conveniences of the indoors to the outdoors are important motivators for category purchases, which should be emphasized in marketing and in-store displays."
- Rebecca Cullen, Consumer Research Analyst
This report discusses the following key topics:
Patio and outdoor living market experiences steady growth
Space limits engagment for some
Older adults lack interest in added to outdoor space
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