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Pasta, Rice and Noodles - UK - February 2018

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Pasta, Rice and Noodles - UK - February 2018

“Convenience and value for money remain key strengths for the category and should support the market if inflation remains high and consumer incomes are squeezed. Meanwhile, encouraging new dish and cuisine pairings for pasta, rice and noodles remains key to establish new usage occasions and drive volume growth.”

– Anita Winther, Research Analyst

This report looks at the following areas:

Quick-to-cook microwave pasta is well placed to tap demand for convenience
Stronger image as filling is needed to boost noodle pots’ lunch potential
Opportunities to tap demand for five-a-day side dishes


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