Pasta and Noodles - US - April 2019

Pasta and Noodles - US - April 2019

"The pasta category remains sizable, but annual sales has been largely stagnant in recent years and is expected to decline. Concerns about carbs and weight loss appear to be strongly impacting consumer behavior. At the same time, health-oriented advances such as vegetables and protein in pasta could stem some of those sales declines and give brands the opportunity to leverage a premium positioning and price."

- William Roberts, Jr, Senior Food & Drink Analyst

This Report looks at the following areas:

Particular challenges among pasta mixes
Relatively little brand resonance
Tap into younger consumers while their tastes are diverse
Countering pasta’s negative health perception
Premium indulgence

TOC available on request

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