Marketing to Parents - UK - October 2018

Marketing to Parents - UK - October 2018

“While there appears to be no end to the enthusiasm for social media bloggers and vloggers expressed by children and teens, parents are far less approving, exhibiting clear concerns over the influence these figures have over their children’s behaviour and on their mental and emotional wellbeing. As the marketing landscape becomes increasingly congested with campaigns centred on social media stars, there are now opportunities for brands to take a different tack, using more aspirational role models that will appeal to parents through their efforts to inspire their children to aim high.”

- Jack Duckett, Senior Consumer Lifestyles Analyst

This report will look at the following areas:

Choosing good role models for children
Helping parents navigate childhood obesity

TOC available on request

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