Marketing to Parents - UK - November 2017

Marketing to Parents - UK - November 2017

“While being a parent has never been easy, it could be argued that today’s parents face a unique set of factors that are making them more stressed than preceding generations. With this in mind, campaigns that carry pro-relaxation messages are likely to resonate with this cohort, particularly where they can emphasise that ‘relaxing’ needn’t equal ‘expensive’.”

– Jack Duckett, Senior Consumer Lifestyles Analyst

This Report looks at the following areas:

Helping parents to relax
Getting parents to eat more healthily
Bolstering parents’ exercise habits

TOC available on request

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