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Packaged Bread - US - July 2018

Packaged Bread - US - July 2018

"Participation is rather steadfast which is proving to be a help and a hindrance to performance in the $21 billion packaged bread category. Sales have remained modestly positive despite the lingering popularity of low carb diets, yet the bulk of consumers are stuck in a holding pattern – neither increasing nor decreasing consumption. The challenge to the category will be to stem attrition while getting current participants to engage more frequently and diversely in the category."

- Michael Averbook, Food & Drink Analyst

This Report looks at the following areas:

Slow growth expected to continue
Consumption continues to slowly wane
Consumers not actively looking to expand consumption
Make underutilized segments everyday options
Encourage trial, promote freshness
Highlight nutrition and excitement
Expand bread uses and occasions


TOC available on request

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