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Package vs Independent Holidays - UK - April 2018

Package vs Independent Holidays - UK - April 2018

“Mintel’s research shows that those who book ‘pure packages’ are the most likely travellers to record high customer satisfaction levels. Convenience and the removal of travel stress are key selling-points for package brands.”

–John Worthington, Senior Analyst

This Report looks at the following areas:

Personalisation is the key to attracting a new package generation
The attraction of ‘re-bundled’ travel

TOC available on request

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