Package vs Independent Holidays - UK - May 2016

Package vs Independent Holidays - UK - May 2016

“Package providers must adapt to growing consumer demands for customisation and personalisation, especially on mobile devices. As new price comparison and aggregator apps continue to come on the market, consumers will become more comfortable doing independent research and booking on their mobile devices. As a result of the choice on offer, package providers should implement a more flexible booking model to help satisfy consumer desire for customisation.”

- Fergal McGivney, Travel and Technology Analyst

This report discusses the following key topics:

Pure package providers must adapt to the growing demand for city breaks
Using technology to get consumers excited
Consumers have concerns about accommodation quality when booking packages

TOC available on request

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook