“Of the three core devices, the smartphone is the most versatile when it comes to the number of locations in which it is used. However limitations such as screen size, a lack of signal and high connection costs mean that it is the least versatile when looking at the range of activities that consumers are willing to perform on it.”
Paul Davies, Senior Leisure and Technology Analyst
This report covers the following areas:
Encouraging more consumers to think 'mobile first'
As tablet ownership plateaus, where does the future of the market lie?