Outdoor Vacation Activities - US - May 2018
"As travelers put greater emphasis on experiences over destination, vacations that include outdoor activities can provide an escape from daily life. Leisurely outdoor activities appeal to a broader group of vacationers, but active outdoor activities tend to attract a more dedicated group of enthusiasts. The opportunity to connect with others and relax outdoors is likely the biggest draw to outdoor vacation activities."
- John Poelking, Leisure & Media Analyst
This Report looks at the following areas:
Leisure prominent but less engaging
Classic nature-based vacations face stiff competition
Frequency, diversity of activities stifles growth