Outdoor Enthusiasts - US - March 2017
"More than three quarters of adults have participated in an outdoor activity in the last year and nearly nine in 10 claim to be at least somewhat enthusiastic about the outdoors. Although leisure outdoor participation is more prevalent, adults involved in physically active outdoor pursuits tend to be more engaged in all things related to outdoor recreation. While most outdoor enthusiasts cannot completely disconnect from technology, environmental consciousness and the dedication of active outdoor participants should maintain strong interest in outdoor activities."
John Poelking, Leisure Analyst
This report looks at the following areas:
Children spending too much time inside
Adults like to lounge
Frequent purchases uncommon
Relatively few are willing to travel