Outdoor Entertaining - US - February 2017
"A desire to socialize, coupled with enjoyment for hosting others motivates 71% of adults with outdoor space to entertain guests outdoors. Growth in adjacent markets such as outdoor furniture and grills bodes well for the future of outdoor entertaining since the vast majority of outdoor entertainers prefer hosting informal events such as casual barbeques. Younger adults, homeowners, parents, and more-affluent adults are the most likely to entertain guests outdoors and, therefore, are key to growing the market."
- John Poelking, Leisure Analyst
This report will cover the following areas:
Some with outdoor space don’t host
More structured, planned events are uncommon
Concerns over the perceptions of outdoor space