Outbound Travel - China - February 2018

Outbound Travel - China - February 2018

“As the majority of consumers now undertake outbound travel, future growth will be driven by increasing visit frequency. Beyond the common selling points such as natural scenery and cultural attractions, local food could be next thing used to grab consumers’ stomach'.”

– Yihe Huang, Research Analyst

This report examines the following issues:

Local foods attraction on top of natural sceneries
Solo trip an opportunity
Package tours to highlight affordability and flexibility

TOC available on request

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