Organizing the Home - US - September 2019
"Perhaps a ramification of overconsumption in America is a new obsession with streamlining and “detoxing” every aspect of life, including the home, creating ample opportunities for the home storage and organization industry. Organizing the home is no longer a seasonal activity and retailers have a unique opportunity to increase participation by providing tools and services that help adults achieve their organized home goals."
– Rebecca Cullen, Household Care Analyst
This report examines the following issues:
Who’s organizing more?
Small spaces benefit from organization products
Participation does not always equate to purchases
Organization is part of regular cleaning routines
Mass and online are shopping destinations for organization items
Media spurs #organizationgoals
Younger adults hold onto things, seek help in organizing process
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