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Oral Hygiene - China - March 2018

Oral Hygiene - China - March 2018

“Innovation in technology, product claims and packaging is driving both mature and newer product types such as electric toothbrushes and toothpaste for sensitive teeth, to continuously grow. Niche brands like Lion and Kao become more competitive and are posing challenges to big players by impressing consumers with good results.”

– Vicky Zhou, Research Analyst

This Report looks at the following areas:

Opportunities for mouthwash and ancillaries
Education is necessary for electric products
Children and pregnant women segments bring new winning point
Niche brands become competitive


TOC available on request

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