Oral Hygiene - China - December 2016
“The increase in electric toothbrush adoption and the success of local brands selling premium pharmaceutical toothpaste products clearly shows the trend that Chinese consumers are not only just paying more attention on oral care, but are also spending to upgrade. This underlines the importance of product efficacy. The competition is hence concentrating more on product innovation, rather than price competition.”
– Jessica Jin, Associate Director of Research
This report examines the following issues:
What have local brands done right to capture share?
Opportunities for niche products
Kids’ oral care brands should not only think about products but also services
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