Oral Health - US - June 2019

Oral Health - US - June 2019

"For many consumers, oral care is perceived as a daily health essential, offering a consistent usage occasion for key players to penetrate. More than half of consumers report using four to six oral care products during their routine, supporting the need for supplemental products to achieve and maintain oral hygiene. Innovation within the category – mostly observed within the toothpaste segment – has led to the success of smaller, niche brands capturing sales from mainstream alternatives."

- Andrea Wroble, Research Analyst

This Report will cover the following areas:

Frequent usage offers steady growth
Toothpaste segment carries the team
Convenience is king: at-home health offerings challenge professional services
The fluoride debate
Aging population may face dental insurance barriers
Teen tobacco use sparks oral health concerns

TOC available on request

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