Oral Care - UK - July 2019

Oral Care - UK - July 2019

“Oral care routines rarely change for consumers, creating a challenge for brands that they need to overcome. However, consumer interest in their own health and wellbeing, and their understanding of how oral hygiene impacts on them emotionally means there is an opportunity for brands to insert themselves into regular consumer routines by drawing parallels between oral care and beauty.”

– Arpita Sharma, Global Household Analyst

This report examines the following issues:

Positioning oral hygiene as part of holistic wellness and beauty regime
Stepping up to Go Green towards a sustainable environment

TOC available on request

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