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Oral Care - UK - July 2018

Oral Care - UK - July 2018

“In a sector where growth has ground to a halt, and is expected to remain flat for some time, oral care brands need to engage consumers more with their dental health and reduce reliance on special offers if they are to see value return. More standardised help and guidance in the category could encourage adults to meet daily recommendations around oral care, whilst initiatives to help parents care for their children’s dental health could instil healthy habits from a young age and foster brand loyalty.”

– Hera Crossan, Research Analyst

This report looks at the following areas:

Whitening looks to be a lasting trend
Category needs to promote standardised oral care recommendations
Continued discounting risks undermining true innovation


TOC available on request

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