Oral Care - US - June 2017
"In a category with slow but steady sales growth and high penetration, factors such as brand, benefits, and costs have the greatest influence in purchase decisions. To maximize growth potential, stakeholders should leverage a need for sensitivity products, products offering a variety of benefits, and natural positioning."
- Jana Vyleta, Health & Personal Care Analyst
This Report discusses the following key topics:
Consumers want multiple benefits while seeking value
Consumers prefer to stick with what they know
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