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Opportunities for the Contemporary Backpacker in South East Asia - August 2015

Opportunities for the Contemporary Backpacker in South East Asia - August 2015

“Just as the ‘backpacker’ industry adapted and evolved during the past hundred years to follow the progression of travellers from tramps to drifters to backpackers, the industry needs to adapt to the current forces of change that have resulted in the emergence of the flashpacker.”

- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

Who are the modern backpackers in South East Asia?
What are the macro-economic and tourism industry factors impacting the development of backpacking in South East Asia?
How is the increasing ubiquity of digital technology changing the culture of backpacking in South East Asia?
What are the outlook and future predictions for the South East Asian backpacking market?


INTRODUCTION
DEFINING SOUTH EAST ASIA
DEFINING BACKPACKING
DATA SOURCES
OVERVIEW
REGIONAL MARKET CONTEXT
RADIATING FROM BANGKOK: BACKPACKER CENTRAL
THE BACKPACKER INDUSTRY
VISA REQUIREMENTS
UNDERSTANDING CULTURAL NORMS AND DEALING WITH ANNOYANCES
MARKET DRIVERS
THE CHANGING TOURISM PROFILE OF ASIA
Figure 1: South East Asian national tourism board websites’ global traffic rankings, July 2015
THE TOURISM POTENTIAL OF THE ASEAN ECONOMIC COMMUNITY (AEC)
Figure 2: Top 10 ASEAN tourism source markets, 2012-13
TOURISM PLANNING IN THE GREATER MEKONG SUB-REGION
Figure 3: Greater Mekong Sub-region tourism arrivals, 2005-14
SOUTH EAST ASIAN TOURISM COMPETITIVENESS
Figure 4: South East Asian tourism competitiveness, 2015
THE CURRENCY CONUNDRUM
Figure 5: British currency rates compared to key South East Asian currencies, 2005-15
THE CHANGING NATURE OF BOOKING ACCOMMODATION
KEY MARKET SEGMENTS
THE MODERN INTERACTIVE BACKPACKER
ACTIVE BACKPACKING IN SOUTH EAST ASIA
SAFETY AND BACKPACKING
CULTURAL HERITAGE TOURISM
Figure 6: UNESCO World Heritage sites in South East Asia, by country, July 2015
FESTIVAL TOURISM
FOOD AND BACKPACKING
GAP-YEAR TRAVEL
VOLUNTEER TOURISM (‘VOLUNTOURISM’)
INDUSTRY INSIGHT: NIKKI SCOTT, DIRECTOR, BACKPACKER INTERNATIONAL LTD
BACKPACKER DESTINATIONS
CAMBODIA
Figure 7: International tourism arrivals to Cambodia, 2005-14
CHINA
INDONESIA
Figure 8: Tourism arrivals to Indonesia, 2008-20
LAO PDR
MALAYSIA
MYANMAR
THE PHILIPPINES
Figure 9: Locations visited beyond Metro Manila by international & UK visitors to the Philippines, 2014
SINGAPORE
THAILAND
Figure 10: Thailand’s top 10 non-Asian tourism source markets, 2013-14
VIETNAM
THE ‘ADD-ON’ DESTINATIONS
WHAT NEXT?
INDEX TO TRAVEL & TOURISM ANALYST
Index grouped by geographic area
INDEX TO TTI DESTINATION REPORTS
Country reports
SPECIAL REPORTS INDEX
2003
2004
2005
2006
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