Online Travel Aggregators - UK - June 2018

Online Travel Aggregators - UK - June 2018

“Online travel aggregators have maintained their dominant position in the travel industry, though they are struggling to promote brand loyalty in a market where consumers are willing to shop around to find the best deals. These sites are therefore pushing to improve organic site visits and the customer-brand relationship by taking on more of a travel agent role – selling packages and additional extras to make holiday planning as streamlined as possible.”

– Andrew Moss, Consumer Technology Analyst

This Report looks at the following areas:

Increasing OTA access points
Increasing loyalty in OTAs