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Online Shopping - US - May 2018

Online Shopping - US - May 2018

"While purchases made online comprise a small portion of total retail sales, e-commerce continues to grow at staggering rates with no end in sight. Even many retailers that are struggling overall report their e-commerce business as a bright spot. Consumers value the convenience and (often) favorable prices digital shopping brings, but by the same token, are growing increasingly impatient with paying shipping costs and waiting on deliveries. Most consumers do a majority of their purchasing in a store as opposed to online, but the online channel is akin to a second skin for most of these shoppers, playing a major part of the increasingly complex path to purchase, regardless of category."

- Diana Smith, Associate Director - Retail & Apparel

This report looks at the following areas:

Onward and upward
Still less than 10%
Old habits die young
Price can break old habits
Grocery lags behind

TOC available on request

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