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Online Retailing - Spain - July 2019

Online Retailing - Spain - July 2019

“Spanish online shoppers remain extremely price- and value-conscious. However, there are opportunities for retailers to drive growth in their online sales through a relentless focus on innovation, particularly in the area of m-commerce. By implementing ‘mobile first’ strategies and by making constant improvements to fulfilment options they can differentiate their offer. Store-based retailers also need to leverage their physical stores as part of their multichannel offer to offer services and experiences that pureplay operators cannot.”

– Michael Oliver, Senior Retail Analyst

TOC available on request

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