Online Retailing - Italy - July 2019

Online Retailing - Italy - July 2019

“Online retailing in Italy is growing, but slowly. Foreign online pureplayers (Amazon and Zalando, for example) are making a big impact and driving the response from Italian retailers. But there is still a long way to go. The infrastructure is developing, in terms of online exposure and device ownership, and those who shop online are clearly enthusiasts for what online can offer. Progress may be slow, but Italy is following the path seen elsewhere and should gradually catch up.”

– Richard Perks, Director of Retail Research

TOC available on request

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