Online Retailing - Italy - July 2018
“Online retailing in Italy lags behind the UK and Germany, but it is developing rapidly as more people get online and barriers, such as unreliable delivery and low credit card ownership, are overcome. Once people are online they appear to be keen shoppers – the mobile sector is particularly important in Italy as it has very high penetration and usage of smartphones. International retailers dominate the sector and the provision from local retailers is generally poor. The giants, such as Amazon and Zalando, see the potential and are investing heavily in the market”
- Natalie Macmillan, Senior European Retail Analyst
This report looks at the following areas:
Is e-commerce finally taking off in Italy?
Mobile is essential
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