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Online Retailing - Germany - July 2017

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Online Retailing - Germany - July 2017

“Online retailing is highly developed in Germany but online sales account for just 10% of all retail sales, partly because online grocery retailing remains underdeveloped. But recent investment and innovation made food the fastest growing online product category in 2016. If German grocery shopping habits are going to change, it is going to happen soon, or it is unlikely to happen at all.”

– Thomas Slide, Retail Analyst

For our consumer research this year we asked questions on the following topics:

Which devices consumers used to shop online in the last 12 months
Membership of Amazon Prime
Retailers used for online shopping in the last 12 months.
Responses to a series of attitudinal statements relating to online retailers in general
Reasons for not shopping online.

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