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Online to Offline Retailing - China - July 2016

Online to Offline Retailing - China - July 2016

“The online retail market is slowing, becoming more competitive and has to become more integrated with offline retailing. Retailing has to include a combination of both, requiring redefining what the role of physical stores should be and using more mobile technology. Rising competition is already driving mergers and cross-investment deals as retailers look for online-to-offline synergies. This will also help them provide the higher-quality products and value-added services consumers want, and are willing to pay for. Online and offline retailers can no longer survive on being the cheapest, nor can they survive much longer without profits.”

– Matthew Crabbe – Director of Research, Asia Pacific

This report examines the following issues:

Is ‘peak internet’ around the corner?
It’s all just retail!
Tailoring the shopping journey to individual tastes

TOC available on request

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