Online Dating - UK - April 2019
“Many apps are moving away from the gamified swiping feature that drove Tinder’s popularity and helped bring online dating into the mainstream. Instead, focus is returning to helping make meaningful personality-based connections, with the aid of increasingly sophisticated artificial intelligence”.
– Rebecca McGrath, Senior Media Analyst
This report examines the following issues:
Increasingly sophisticated AI opens door for better matches and personalised advice
Dating services should focus on regulating current interactions before adding video
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