OTC Pain Management - US - June 2018
"A majority of consumers turn to some form of OTC (over-the-counter) pain management product to treat pain, with OTC internal analgesics remaining the dominate choice for pain relief, though external analgesics continue to experience faster growth. Looking forward, consumers’ need for pain treatments is not expected to change, and a preference for familiar brands will remain; however, store brand remedies are considered an acceptable choice in many cases and will challenge market growth."
- Marissa Gilbert, Associate Director - Health & Wellness
This Report looks at the following areas:
As familiarity with a remedy increases, so does store brand acceptance
Size of external user base not growing
Young adults willing to try alternatives to traditional pain relievers