Nuts, Seeds and Trail Mix - US - August 2018
"Nuts, seeds, and trail mix benefit from a relatively healthy, not to mention natural, reputation. Brands leveraging such a reputation should be well-positioned to capitalize on increasing consumer interest in snacking and on healthier snack options, in particular. The challenge for the category will be in offering options that not only meet those demands, but which do so at a price point which consumers consider reasonable. Consumers appear to regard the category as akin to commodities and, as such, place significant emphasis on price in their product choice, far more than brand or even organic positioning."
William Roberts, Jr, Senior Food & Drink Analyst
This report will cover the following areas:
Increasing usage should counter flat sales growth
Consumers valuing value
Price strongly impacts consumer interest in nuts/seeds/trail mix
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