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Nuts and Dried Fruits - China - July 2018

Nuts and Dried Fruits - China - July 2018

“Nuts are welcomed by consumers because of their healthy and tasty image, however more diversified flavours of nuts are needed in the market. The dried fruits category is likely to benefit from freeze-drying technology, which adds a crispiness which is currently seen as premium. The future of nuts and dried fruits lies in making these categories both healthy and indulgent.”

– Charlotte Liu, Research Analyst

This report looks at the following areas:

Crispy dried vegetables and fruits have a brighter future than dried fruits
The flavours of nuts can be more diversified
Differentiated competitive strategies are vital to make players successful

TOC available on request

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